I always liked math and, not surprisingly, my work is part left brain (analytical) and part right brain (creative). My goal is to constantly measure marketing success. I have worked with companies in marketing mix optimization, media mix and marketing productivity to determine which marketing activities generate business.  

Early in my career I worked as a journalist where I wrote for many national newspapers and magazines, including The Wall Street Journal. Today, I write articles, speeches, press releases, newsletters, case studies, collateral material, website content, social media and letters for my clients on a wide range of topics. I was also an on-camera television reporter.

Ten years of debating taught me how to write succinctly and persuasively so the judge would give my team the win. Initially, I was dragged onto the debate team in junior high school at Torrejon Air Base in Madrid, Spain.  But I liked it so much that I kept debating through high school and college in Vermont. 

I parlayed my love for writing into a book, Get a Black Belt in Business, based on over 30 virtues that I learned studying martial arts for many years and how I applied those virtues to the business world. In addition to a black belt in karate, I have an MBA from the UCLA Anderson School of Management.

We are well into the Electronic Age and racing into the Engage Age. If your mission is to engage your clients or customers, an excellent strategy with a comprehensive marketing plan can help you achieve your goal. Please let me know if I can help. You can find me nearly every day of the week from early morning until late at night doing what I love most – marketing and communicating to help grow businesses.